StoryBrand is a proven framework for effective communication.
What is StoryBrand?
StoryBrand is a marketing framework developed by New York Times best-selling author Donald Miller that helps businesses clarify their message and create compelling narratives to attract and engage customers.
The StoryBrand approach mirrors the classic structure in films. In classic films, there's typically a hero (the main character) and a guide (a mentor, like Yoda in Star Wars or Gandalf in The Lord of the Rings). The guide helps the hero navigate challenges and reach their goal.
By emulating Hollywood’s storytelling structure, StoryBrand effectively taps into a narrative framework that audiences are intuitively familiar with, applying timeless storytelling techniques to create clear, emotionally engaging marketing.
“What we often call marketing is really just clutter and confusion sprayed all over our websites, emails, and commercials.”
— Donald Miller
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How to Grow Your Small Business
How to Grow Your Small Business is a practical guide for entrepreneurs looking to scale their businesses efficiently and effectively. Donald Miller introduces a proven six-step framework based on the six critical parts of an airplane to help small business owners tackle common growth challenges, streamline operations, and achieve sustainable success.
Cockpit = Leadership
Right Engine = Marketing
Left Engine = Sales
Wings = Products or Services
Body of Plane = Overhead and Operations
Fuel Tank = Cashflow
